Halloween, Penguin Style

Well, this is just so fun I can barely stand it.

Have you heard about the Halloween party they throw at Penguin headquarters in New York? It is so epic, so awesome, so legen(wait-for-it)dary that everyone in the company receives a safety memo beforehand reminding them of rules like, “Please, no fire.” Each department goes all out to create the best theme, including decorations, costumes, food, and booze. One year, someone built a full-scale, old-timey saloon in the copy room. They go NUTS. (Watch the hashtag #PenguinHalloween on Instagram and Twitter for an idea of the shenanigans.)

Well, much to my delight, Perigee (my imprint) and Tarcher (the imprint down the hall) teamed up to turn their section of the building into a Penguins with People Problems wonderland — snow and all. (Snacks include Swedish fish and fish crackers, obvs. Can’t wait to see what drink they’re serving.) I created little custom penguin portraits of the staff, showing off their quirky people-problems. Like this one, of Kevin.
I also made a little fake book trailer with a spooky theme, just for fun. I figured they could play it on their computer monitors or something during the party. What happened next was just icing on the Halloween-themed cake: They shared the goofy little video, and it got picked up by Shelf Awareness (an online trade mag for publishing people and voracious reader-types), and today it’s the BOOK TRAILER OF THE DAY. Holy candycorns, penguins. Here’s the video:
spooky penguins
The enthusiasm and support for this little book that hasn’t even been born yet just blows my mind. I LOVE YOU, Perigee and Penguin Random House (and Tarcher, too!).


I got 99 people problems, but a penguin publisher ain’t one. Thank you.


PS: Gotta run go get into my literary-themed costume for work today. I’ll update this post later today with photos from the Halloween party at Penguin.
UPDATE! Photos…
I mean, they said they were going to bring my book to life, but this…
Screen Shot 2014-10-31 at 10.22.07 AM
…is amazing.
Screen Shot 2014-10-31 at 10.22.18 AM
Screen Shot 2014-10-31 at 10.22.23 AM
Screen Shot 2014-10-31 at 10.22.28 AM
Screen Shot 2014-10-31 at 10.22.34 AM
I mean, LOOK at this. (PS: If you look closely, you can see the book cover to the left of the little igloo entrance.)
Screen Shot 2014-10-31 at 10.22.44 AM


  1. Every time I see an update like this about your book, it restores my faith that the right people are getting book deals and working in publishing. So proud of you. Can’t WAIT to lay hands on this book (that is getting the attention and care it deserves.)

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